The United States and Mexico emerged as the most visited destinations in the Americas in 2024, followed by Canada and the Dominican Republic. This reflects their position as leading international tourism hubs, though the region boasts a variety of important destinations.
UN Tourism
International Trade and Development
Madrid, Madrid 256,705 followers
We are the UN agency responsible for the promotion of responsible, sustainable & accessible tourism.
About us
UN Tourism is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide. UNWTO encourages the implementation of the Global Code of Ethics for Tourism, to maximize tourism’s socio-economic contribution while minimizing its possible negative impacts, and is committed to promoting tourism as an instrument in achieving the Sustainable Development Goals (SDGs), geared towards reducing poverty and fostering sustainable development. UNWTO generates market knowledge, promotes competitive and sustainable tourism policies and instruments, fosters tourism education and training, and works to make tourism an effective tool for development through technical assistance projects in over 100 countries around the world.
- Website
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http://www.unwto.org
External link for UN Tourism
- Industry
- International Trade and Development
- Company size
- 51-200 employees
- Headquarters
- Madrid, Madrid
- Type
- Nonprofit
- Founded
- 1975
Locations
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Primary
Poeta Joan Maragall, 42
Madrid, Madrid 28020, ES
Employees at UN Tourism
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Monica Basile
Experienced Sustainable Tourism Lecturer I UN Tourism Panel of Expert I Senior Researcher & Marketing Manager for the Italian Dolomites Hotel…
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Susana Costa Resende
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Antonio López de Ávila Muñoz
Director of Innovation, Education and Investment @UN Tourism | Executive MBA IE University
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Gurkan Ozer
Tourism Consultancy: Tourism Master Plans, Tourism Action Plans, Tourism Strategy Plans, Sustainable Destinations
Updates
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🌍 In 2024, international tourism recovered its pre-pandemic values, reaching 1.5 billion international travelers. Over six times this number are estimated to travel domestically within their own countries. The sector: ✅ Creates millions of jobs ✅ Generates export value, reaching up to 6% of all global exports ✅ Represents US$ 3.4 trillion in global GDP Yet, ensuring that tourism’s positive socio-economic impact translates into inclusion, sustainability, and resilience requires targeted policies and planning. UN Tourism is embarking on a deep dive into the policy enablers that can lead this transformation. 🔹 People – Planet – Prosperity – Governance We are inviting all countries around the globe to take this self-assessment and be part of the change.
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UN Tourism reinforces its support for the sustainable and equitable development of Indigenous tourism in the Americas region. UN Tourism and World Indigenous Tourism Alliance (WINTA) continue to support cultural transmission and the economic empowerment of Indigenous Peoples. This report showcases some of the best case studies from Argentina, Colombia, Chile, Peru, Brazil, Bolivia, Canada, Ecuador, Mexico, Panama, and the USA. This pioneering publication includes: Real-world examples of indigenous community-led tourism initiatives Strategies for creating market-ready indigenous experiences Guidelines for respectful engagement Download the full report: https://lnkd.in/dFEmM8gR #IndigenousTourism #SustainableTourism #CulturalHeritage #CommunityEmpowerment #UNTourism #WINTA #TourismForAll
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The World’s Indigenous Peoples hold some of the most unique and ancient cultures and practices on our planet. UN Tourism works with World Indigenous Tourism Alliance (WINTA) communities, governments and destinations to make sure that Indigenous peoples can benefit from tourism and safeguard their heritage, as more people travel to experience different cultures. Find out how: https://lnkd.in/eErHdpx
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UN Tourism and World Indigenous Tourism Alliance (WINTA) partner again, this time to promote stories of Indigenous Peoples leading tourism in Asia and the Pacific. The new report offers recommendations for governments and destinations for sustainable and equitable Indigenous tourism development. Indigenous tourism is key for: - safeguarding culture and biodiversity, - knowledge transmission - economic empowerment through entrepreneurship and innovation Examples from across Asia and the Pacific showcase different management models and interaction with visitors. Download the new report: https://lnkd.in/eFRKXbHQ #IndigenousTourism #SustainableTourism #CulturalHeritage #CommunityEmpowerment #UNTourism #WINTA #TourismForAll
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UN Tourism is proud to work side by side with South Africa's G20 Presidency to progress financing and investment for sustainable, inclusive, and resilient tourism. UN Tourism joined the Special G20 Tourism Working Group Meeting, outlining the needs and instruments necessary to ensure financing and investment to unlock tourism potential. Zoritsa Urosevic, Antonio López de Ávila Muñoz, Natalia Bayona, ELCIA GRANDCOURT, Peter Janech, Dilyor Khakimov, Claudia LISBOA, Sandra Carvao
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🔎 Measuring Tourism’s Sustainability: SDG Data Update The UN Sustainable Development Goals (SDGs) Report 2025 is now available at: https://lnkd.in/eWcvJnRJ UN Tourism is the custodian agency for three SDG indicators: 📈 Tourism direct GDP as a proportion of total GDP 👥 Employed persons in the tourism sector 📊 Implementation of standard accounting tools to monitor the economic and environmental aspects of tourism sustainability Tracking these indicators helps turn policy into progress. Discover these and many more tourism statistics in the UN Tourism Database: https://lnkd.in/dy7MugzK
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📢 Registrations are now OPEN! This year’s 9th UN Tourism Global Conference on Wine Tourism heads to Plovdiv, Bulgaria, from 6–7 October 2025 🍇🍷 Under the theme “The Art of Wine Tourism”, experts will explore how creativity, cultural heritage, and sustainability come together to shape unique wine tourism experiences. 📍 Don’t miss this global gathering of tourism and wine industry leaders, in one of Europe's oldest cities! 🎟️ Register now: https://lnkd.in/g6NaBxPJ #9GCWT #GCWT2025 #WineTourism
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ONU Turismo celebra un hito para el Derecho del Turismo en América Latina y el Caribe El pasado 15 y 16 de julio, en Punta Cana (República Dominicana), celebramos el Primer Congreso Regional del Observatorio del Derecho del Turismo para América Latina y el Caribe, bajo el lema “Perspectivas legales hacia un turismo sostenible”. Organizado junto al Grupo Puntacana, Quiroz Advisors – QA Legal y con el apoyo del Ministerio de Turismo de la República Dominicana, el Congreso reunió a representantes gubernamentales, profesionales del derecho, organismos internacionales y líderes del sector turístico público y privado. Durante dos días, analizamos los principales desafíos jurídicos que enfrenta el turismo en la región: sostenibilidad, gobernanza, planificación territorial, alquiler turístico de corta duración, turismo accesible e inversiones verdes. Todo ello con un objetivo claro: impulsar marcos normativos más sólidos, inclusivos y orientados al desarrollo sostenible del turismo. Uno de los momentos clave fue el grupo de trabajo sobre Gobernanza y Ordenamiento Territorial, donde Estados miembros formularon recomendaciones legales que servirán como base para futuras guías de buenas prácticas y acciones del Observatorio ALC. Además, desarrollamos una capacitación especializada en turismo accesible para el sector privado y una post-conferencia junto al CAF y el BID, centrada en el rol de las inversiones verdes en la transformación del turismo. Agradecemos la participación de todas y todos los expertos, instituciones y aliados regionales. Este Congreso refuerza nuestro compromiso con un turismo más justo, competitivo y resiliente en América Latina y el Caribe. Más información sobre el Observatorio del Derecho del Turismo ALC: https://lnkd.in/dKVqJtq7 🔗 https://lnkd.in/dvFPwJWQ
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The 2nd UN Tourism and International Civil Aviation Organization Ministerial Conference on Tourism and Air Transport in Africa just kicked off today in Luanda. Over the next three days, ministers, aviation leaders, and tourism stakeholders will come together to strengthen collaboration, boost connectivity, and unlock Africa’s full potential. Hosted by the Government of Angola, the conference sets the stage for a more integrated and prosperous future for African tourism and air transport.
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